Power Ultrasonics: Applications of High-Intensity Ultrasound

Introduction PART 1: Marketing Plan Success Stories 1. Successful Marketing Plans Eliminate the Negatives Example: Energizer EZ Change Hearing Aid Batteries 2. Successful Marketing Plans Often Solve Consumer Problems Example: Jumbo-Koter by Wooster Brush 3. Benefits Must Be Perceived by Customers Example: Philips Long-Life Lightbulbs 4. Consumer and Retailer Convenience Is Critical Example: L'eggs Hosiery 5. Effectiveness Leads to Repeat Purchases Example: Zicam Cold Remedy Nasal Gel 6. Preemptive Ventures Are Often Winners Example: Treo Mobile Phone, Web/E-mail Device, and Organizer PART 2: Sample Marketing Plans 7. Secondary Research to Develop Market Reviews Example: Satellite Brand Alkaline Batteries 8. Using Telephone Surveys in Completing Market Reviews Example: The Executive Conference Phone 9. Market Reviews Completed With Online Surveys Example: Tiffany Table Mats and Napkins10. Focus Groups Can Be the Key to Understanding the Consumer Example: Craftmaster Hardware Products 11. Using Online Consumer Qualitative Research Example: Eagle Central Air Conditioners in Taiwan 12. Using Ethnographic Research to Understand Consumers Example: Twinkle Baby Shoes 13. The Role of Trade Research in Marketing Planning Example: Selecto Housewares Boutiques 14. Putting It All Together Example: New Top Plastic Laminates Index About the Author"

9781782420286

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