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Ogilvy on Adver-Tising

Original price was: ₹995.00.Current price is: ₹796.00.

ISBN: 9781853756153
Author/Editor: David Ogilvy

Publisher: Prion Books

Year: 2007

1 in stock (can be backordered)

SKU: ABD-PB-462 Category:

Description

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Additional information

Weight 0.63 kg

Product Properties

Year of Publication

2007
Table of Contents

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.

Author

David Ogilvy
ISBN/ISSN

9781853756153
Binding

Paperback
Edition

1
Publisher

Prion Books

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