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COMPETITIVE STRATEGIES FOR SERVICE ORGANIZATIONS

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ISBN: 9780333716816
Author/Editor: JOHN

Publisher: MACMILLAN

Year: 1999

1 in stock (can be backordered)

SKU: ABD-MAC-4124 Category:

Additional information

Weight 0.528 kg

Product Properties

Year of Publication

1999
Table of Contents

Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.

Author

JOHN
ISBN/ISSN

9780333716816
Binding

n/a
Edition

1
Publisher

MACMILLAN

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