Visual Thinking: for Design

Original price was: ₹3,856.14.Current price is: ₹3,084.91.

ISBN: 9780123708960
Author/Editor: Colin Ware

Publisher: Elsevier

Year: 2008

1 in stock (can be backordered)

SKU: ABD-MK-5174 Category:

Description

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Additional information

Weight 0.54 kg

Product Properties

Year of Publication

2008

Table of Contents

VISUAL QUERIES WHAT WE CAN EASILY SEE STRUCTURING TWO DIMENSIONAL SPACE COLOR GETTING THE INFORMATION: VISUAL SPACE AND TIME VISUAL OBJECTS, WORDS, AND MEANING VISUAL AND VERBAL NARRATIVE CREATIVE META SEEING THE DANCE OF MEANING

Author

Colin Ware

ISBN/ISSN

9780123708960

Binding

n/a

Edition

1

Publisher

Elsevier

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