The industrial interest in ultrasonic processing has revived during recent years because ultrasonic technology may represent a flexible “green” alternative for more energy efficient processes. A challenge in the application of high-intensity ultrasound to industrial processing is the design and development of specific power ultrasonic systems for large scale operation. In the area of ultrasonic processing in fluid and multiphase media the development of a new family of power generators with extensive radiating surfaces has significantly contributed to the implementation at industrial scale of several applications in sectors such as the food industry, environment, and manufacturing. Part one covers fundamentals of nonlinear propagation of ultrasonic waves in fluids and solids. It also discusses the materials and designs of power ultrasonic transducers and devices. Part two looks at applications of high power ultrasound in materials engineering and mechanical engineering, food processing technology, environmental monitoring and remediation and industrial and chemical processing (including pharmaceuticals), medicine and biotechnology.
Additional information
Weight
1.72 kg
Product Properties
Year of Publication
2016
Table of Contents
Introduction PART 1: Marketing Plan Success Stories 1. Successful Marketing Plans Eliminate the Negatives Example: Energizer EZ Change Hearing Aid Batteries 2. Successful Marketing Plans Often Solve Consumer Problems Example: Jumbo-Koter by Wooster Brush 3. Benefits Must Be Perceived by Customers Example: Philips Long-Life Lightbulbs 4. Consumer and Retailer Convenience Is Critical Example: L'eggs Hosiery 5. Effectiveness Leads to Repeat Purchases Example: Zicam Cold Remedy Nasal Gel 6. Preemptive Ventures Are Often Winners Example: Treo Mobile Phone, Web/E-mail Device, and Organizer PART 2: Sample Marketing Plans 7. Secondary Research to Develop Market Reviews Example: Satellite Brand Alkaline Batteries 8. Using Telephone Surveys in Completing Market Reviews Example: The Executive Conference Phone 9. Market Reviews Completed With Online Surveys Example: Tiffany Table Mats and Napkins10. Focus Groups Can Be the Key to Understanding the Consumer Example: Craftmaster Hardware Products 11. Using Online Consumer Qualitative Research Example: Eagle Central Air Conditioners in Taiwan 12. Using Ethnographic Research to Understand Consumers Example: Twinkle Baby Shoes 13. The Role of Trade Research in Marketing Planning Example: Selecto Housewares Boutiques 14. Putting It All Together Example: New Top Plastic Laminates Index About the Author"
Author
Gallego
ISBN/ISSN
9781782420286
Binding
Hardback
Edition
1
Publisher
Woodhead Publishing
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