Ogilvy on Adver-Tising
Original price was: ₹995.00.₹796.00Current price is: ₹796.00.
ISBN: 9781853756153
Author/Editor: David Ogilvy
Publisher: Prion Books
Year: 2007
1 in stock (can be backordered)
Description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Additional information
| Weight | 0.63 kg |
|---|
Product Properties
| Year of Publication | 2007 |
|---|---|
| Table of Contents | Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index. |
| Author | David Ogilvy |
| ISBN/ISSN | 9781853756153 |
| Binding | Paperback |
| Edition | 1 |
| Publisher | Prion Books |
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