Marketing Research: An Aid to Decision Making

Description

How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, readers find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches readers about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help users brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps readers in touch with the latest marketing research technologies. Readers also learn how to effectively use the Internet to gather market research data more quickly and efficiently.