International Hospitality Management: concepts and cases

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ISBN: 9780750666756
Author/Editor: Alan Clarke

Publisher: Routledge

Year: 2007

1 in stock (can be backordered)

SKU: ABD-T&F-1377 Category:

Description

International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.

International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:

Specified learning outcomes for each chapter
International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more
Study questions and discussion questions to consolidate learning and understanding
Links to relevant websites and consolidated list of further reading at the back of the book
Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/

Additional information

Weight 0.726 kg

Product Properties

Year of Publication

2007

Table of Contents

1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management

Author

Alan Clarke

ISBN/ISSN

9780750666756

Binding

Paperback

Edition

1

Publisher

Routledge

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