Hospitality Marketing: Principles and Practice
Original price was: ₹1,350.00.₹1,080.00Current price is: ₹1,080.00.
ISBN: 9780080967912
Author/Editor: David Bowie
Publisher: Routledge
Year: 2011
1 in stock (can be backordered)
Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Additional information
| Weight | 0.839 kg |
|---|
Product Properties
| Year of Publication | 2011 |
|---|---|
| Table of Contents | Part A: Introduction 1. Introduction to Hospitality Marketing Part B: Pre-encounter Marketing 2. Marketing Research 3. Understanding and Segmenting Customers 4. Competitive Strategies 5. Developing the Offer 6. Locating the Offer 7. Pricing the Offer 8. Distributing the Offer 9. Communicating the Offer Part C: Encounter Marketing 10. Managing the Physical Environment 11. Managing Service Processes 12. Managing Customer-contact Employees Part D: Post-encounter Marketing 13. Managing Customer Satisfaction 14. Relationship Marketing Part E: The Marketing Plan 15. Marketing Planning |
| Author | David Bowie |
| ISBN/ISSN | 9780080967912 |
| Binding | Paperback |
| Edition | 2 |
| Publisher | Routledge |
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