This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution and master the changing needs and expectations of the 21st-century consumer. The book is aimed at: individuals in business and management worldwide, especially retail sectors; consultants; MBA and post-experience courses, executive programmes; and at business and management schools worldwide. It could also be used as supplementary readings on a range of undergraduate and postgraduate courses in business, management, and marketing.
Additional information
Weight
0.596 kg
Product Properties
Year of Publication
1998
Table of Contents
Preface and Acknowledgements - Introduction - Overview and Main Themes - Definitions and Consumer Trends - Learning from the Pioneers in Electronic Selling - Future Growth of Electronic Shopping - Look Out for 2005 ! - The ES Test - How to Tell How Much Your Business is Going to be Affected - How Can Retailers Respond - Ten Strategic Options for Retailers - Store of the Future - Rapidly Improving Technology Meets Growing Demand - The World is Changing - Structural Differences will be Overcome - How Can Manufacturers Respond - Ten Strategic Options for Manufacturers - The New Marketing Imperatives - Setting the Strategy and Mobilizing the Organization - Appendix 1: The Retailer Dilemma - Appendix 2: Retail Banking: A Case Study
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