Language Archives - PaiBros.in

Understanding Language Testing (Printed Price)

adminpai — Thu, 02 Sep 2021 17:17:48 +0000

Understanding Language Testing presents an introduction to language tests and the process of test development that starts at the very beginning. Assuming no knowledge of the field, the book promotes a practical understanding of language testing using examples from a variety of languages.
While grounded on solid theoretical principles, the book focuses on fostering a true understanding of the various uses of language tests and the process of test development, scoring test performance, analyzing and interpreting test results, and above all, using tests as ethically and fairly as possible so that test takers are given every opportunity to do their best, to learn as much as possible, and feel positive about their language learning.
Each chapter includes a summary, suggestions for further reading, and exercises. As such this is the ideal book for both beginning students of linguistics and language education, or anyone in a related discipline looking for a first introduction to language testing.

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Persuasive Communication

adminpai — Thu, 02 Sep 2021 17:09:05 +0000

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.

New to This Edition
*Engaging topic boxes on college drinking, attitudes about same-sex marriage, the “birther” movement, and other timely issues.
*New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
*The latest data and theoretical perspectives.
*Epilogue on current and future trends in the field.

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Word Journeys: Assessment-Guided Phonics, Spelling, and Vocabulary Instruction

adminpai — Thu, 02 Sep 2021 17:09:05 +0000

This trusted teacher resource and course text provides a comprehensive approach to assessing and building children’s word knowledge (grades K-8). Kathy Ganske shows how carefully planned word study can improve students’ reading and writing skills while fostering their appreciation of language. Complete instructions are provided for implementing the Developmental Spelling Analysis (DSA), an easy-to-use assessment tool, and for tailoring instruction to learners’ strengths and weaknesses. Numerous word lists, student work samples, and “Literature Links” are included, along with 27 reproducible forms. The large-size format facilitates photocopying. Purchasers also get access to a Web page where they can download and print the reproducible materials.

New to This Edition:
*Addresses the Common Core State Standards.
*Incorporates additional activities and technology tips, plus updated research findings.
*Chapter explaining the meaning of word study and its role in literacy instruction, including “Researcher Voices” perspectives from noted experts.
*Ideas for making the most of small-group instructional time.
*Expanded “Literature Links” book lists, now including informational texts.
*DSA answer sheets have been enhanced for easier scoring and several new reproducibles added.

See also the companion volumes from Ganske, Word Sorts and More, Second Edition: Sound, Pattern, and Meaning Explorations K-3 and Mindful of Words: Spelling and Vocabulary Explorations 4-8, which provide a wealth of ready-to-use word study activities.

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