A completely revised and updated version of this book was published in 2015 under the title “The Strategy Planning Process”.
A company’s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Product Properties
Year of Publication
2003
Table of Contents
The idea of strategic planning.- Strategies, strategic planning and success potentials.- The development of strategic planning.- Assessment of strategies.- The process of strategic planning and the resulting documents.- Strategic documents as the result of strategic planning.- The process of strategic planning.- The strategic analysis and planning toolbox.- Strategy project planning and strategic analysis.- Project planning.- Strategic analysis.- Developing corporate strategies.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Determining strategic objectives with the help of portfolio methods.- The corporate strategy development process.- Developing business strategies.- Generic business strategies.- Specifying business strategies at the level of the market offer.- Specifying business strategies at the level of resources.- The business strategy development process.- Defining the implementation measures and assessing and approving the strategies.- Defining the implementation measures.- Final assessment of strategies and strategy implementation measures.- Formulating and approving the strategic documents.
Author
Rudolf Grunig
ISBN/ISSN
9783642423789
Binding
Hardback
Edition
2
Publisher
Springer
Reviews
There are no reviews yet.
Be the first to review “Process-based Strategic Planning” Cancel reply
Reviews
There are no reviews yet.